Client Overview

Our client, a boutique hotel chain in North America, was facing challenges in increasing online bookings for their Halifax location. Despite offering a unique property with exceptional service, they struggled to compete against well-established hotel brands, and their limited marketing budget posed additional constraints. The client aimed to increase online bookings and improve overall occupancy rates.

Solution: A Targeted Digital Marketing Strategy

To help our client achieve their goals, we developed a digital marketing strategy focused on enhancing their online presence and optimizing key marketing channels. Our approach included:

1. Search Engine Marketing (SEM)
We conducted in-depth keyword research to uncover relevant, high-intent keywords related to boutique hotels and luxury accommodations in Halifax. Leveraging Google Ads, we crafted targeted search ads aimed at guests actively searching for hotels in the area, driving quality traffic to the client’s website.

2. Social Media Advertising
Our social media strategy centered on reaching potential guests through targeted advertising on Facebook and Instagram. By utilizing detailed demographic and interest-based targeting, we ensured that our ads resonated with individuals most likely to seek boutique hotel experiences, particularly those with a preference for unique and luxury stays.

Results

The tailored digital marketing strategy yielded impressive results, including:

• Increased Online Bookings: Bookings rose by 39% within the first six months.
• Enhanced Occupancy Rates: By attracting new visitors, we boosted overall occupancy, helping our client stand out in a competitive market.
• Stronger Online Presence: The campaign generated over 2,000 new followers, driving significant traffic to the client’s website and building brand awareness.

Conclusion:

By aligning the client’s marketing strategy with targeted digital channels, our efforts ultimately empowered the client to achieve greater visibility, attract more guests, and maintain a competitive edge in the market..

If your business faces similar challenges in raising awareness and converting leads, our team is here to develop a custom strategy tailored to your needs.